Samantha Darling is a strategic communicator and UX-focused content expert with over 15 years of experience shaping audience engagement across digital, academic, and cultural sectors. She has led content strategy and project management for clients ranging from educational publishers to municipal governments, using narrative design and data insights to drive impact.

Sam’s background in animation, film production, and educational publishing informs her ability to translate complex ideas into compelling, accessible messaging. She’s collaborated with universities, nonprofits, and production studios to optimize workflows, grow audiences, and craft campaigns in seven nations, three Canadian provinces, and five American states. Sam brings a global lens and deep storytelling instincts to her role at the Siminovitch Theatre Foundation.